To do optimization for your blog, first of all the blogger need to choose and target some terms to be the keywords. The best recommendation is to get around 4 keywords that you wish to let your site to rank for, or to be known for. However, you must research and study the advantages and disadvantages for your chosen keywords before you finalize what keywords to use.
There are few categories for keywords, broad keyword and specific keyword. A broad keyword is a keyword that most people search for, this is because they may only have a rough idea of what they’re looking. Broad keywords could be something non-specific like “bags” or “money”. These keywords tends to be hard to rank at the top of search engines due to the nature of these keywords. Its hard for broad keywords to rank for but its worth it in the long run.
A specific keyword is something that contains many adjectives or words that make the search very targeted. The people doing these types of searches know exactly what they want (e.g. “used black high heel shoes”). These keywords are much less competitive and are easier to rank for on search engines. The downside is that they receive a great deal less volume of searches per month. In terms of traffic, you will need to have several top rankings for specific keywords to equal one #1 ranking broad keyword.
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